The hidden silver lining of a slow economy is that more people are driven to try their own thing, when they can’t find an outlet for their talents in the traditional job market. Sometimes an external motivation like this is just the kick in the pants a budding entrepreneur needs. You know the old saying, “Necessity is the mother of invention,” or in this case, the entrepreneur spirit.
Entrepreneurship, though, is a funny business. We read stories or see movies about people who set up their lemonade stands, and people just come. The truth is, though, almost never does something “pop up overnight.” What we don’t see are all the stops and starts, trials and failures that precede a success.
And that’s what makes going it alone so challenging. You have to shape each and every day, set your own goals and deadlines, and motivate yourself to keep going, even when everything feels like you’re breathing and stepping through molasses. It’s challenging enough to make decisions about whether to stick with a company or not, when things don’t feel right. Imagine what it feels like when there’s no safety net of a regular paycheck or standard vacation and sick days.
So in the Entrepreneur’s Corner we’re going to talk about what this world is all about. It’s the one I live and work in, so I have some experiences to share. But there are also great stories about young people starting their careers this way, middle aged people taking the dive after a long corporate career, and everything in-between.
A step into the role of entrepreneur or small-business person is one you must be prepared to choose on purpose. It’s exciting and fun in exactly the same way a roller coaster is. And sometimes it makes you want to throw up, just like that unpredictable, wild ride. While it may be true that all of life is a roller coaster, this one happens to drop you harder and faster than most occupations, and take you on quick highs just as easily as lows.
So fasten your seatbelts. We’re going to look at some good stories, some tough stories, some research, and examine good old common sense.