Last week we talked about what we can learn from Elance as we start or transition our careers. Today I want to continue that conversation by examining how people present themselves online at Elance.
Service descriptions at Elance are like a huge resume, with all kinds of details. The best ones I’ve seen yet include:
1) a portfolio — the opportunity to look at examples of work you do, like websites, writing pieces, artwork and more
2) a clear, succinct description of your work, especially what differentiates you
3) link to your website, Facebook page, etc.
4) list of your skills that is accurate and truthful
5) reviews of your work
6) some personal information that makes you come alive and appear to be someone I’d like a relationship with
What’s great about this list is that it also helps you think about the kind of information you should have organized for any kind of search for work that you are doing. If you are an entrepreneur who can benefit from Elance, you are required to do a great job on all of these if you want to stand out.
But no matter what we do, don’t we want to stand out for our particular contribution? Don’t you want to be so good at what you do, that when people need your type of services your face lights up on the mental screen of their contact list?
This is a great task list of key pieces of information to assemble for yourself. It will serve you well no matter what line of work you’re in, especially that of an independent contractor. So cruise through Elance’s pages and see what you can learn about articulating your best offer to the world.