What We Do

  • advise twentysomethings on finding work and a life they love
  • advise people who are interested in twentysomethings’ success—parents, employers and educators
  • help you—the twentysomething—examine what you’re all about, then get you moving by matching what you’re good at to what the world needs
  • help employers, parents and teammates examine what they want from you and learn how to build it with you
  • connect you to the resources that move you to the right place for right now

We just hate seeing potential wasted. And we love helping teams bring on the creativity of diverse points of view—including different thinking styles and different experience sets. We need everything we can get from the Seniors, the Boomers, the GenXers and the GenYers to creatively green up, innovate, take care of one another, manage our businesses and restore our economy. So let’s get to work—together.

How We Contribute

  • coaching and advising that gets you unconfused and unstuck
  • workshops that get you out of the ether and into the world
  • advising to businesses and colleges about
    • bringing out the best in twentysomethings
    • blending anysomethings with twentysomethings to make great things happen
    • getting twentysomethings to bring out the best in your team
  • books and articles that serve as your “go-to” resource
  • website and blog that gives you up to the minute insights

Susan Berg

What Makes Us Tick

Founder Susan Berg is a long-time volunteer with the YMCA. Those core values have seeped into our work at Choose on Purpose:

  • Respect
  • Responsibility
  • Honesty
  • Caring

Respect—we live by that. All work is noble, all people have great potential—respect knows no boundaries of age, ethnicity, gender, sexual orientation, or education level.

Responsibility is a two way street—we are responsible to you by bringing the latest research, our insights and knowledge about managing transitions. And you are responsible for yourself—only you can launch the next phase of your life, we simply bring the tools to you get there faster and with a dash more fun.

Honesty—well, feedback can be tough to take sometimes, but we really do believe that what doesn’t kill you makes you stronger. So, if you can take it, we can dish it out. And if you can dish it out, we can take it.

Caring—this interconnected thing is more apparent than ever, as we learn how much we’re all in this together. As my favorite author Joseph Campbell said, “Don’t bother about saving the world, save yourself. Because when you save yourself, you save the world.” That sums it up for us—when you match your passions and your skills with what the world needs, then we’re all growing and creating. And we care a lot about that.

As we work with you, we promise to:

  • Stay relevant
  • Make it personal
  • Keep it simple
  • Get you moving

These are the four quality checks we apply to all our work.

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